KELVIS NKOY ESSOA | What Does Marketing Mean and Why Is It Vital?

What Is Marketing and Why Is It Important?

Market research and advertising are part of marketing, which KELVIS NKOY ESSOA defines as "the action or business of promoting and selling items or services."

It could be difficult for you to describe it even if you work in marketing, as I do because the term "marketing" is too all-encompassing and diverse to have a clear definition.

This just doesn't seem enough.

For instance, the selling section veers too close to the definition of "what is sales," and the phrase "advertising" conjures up scenes from Mad Men.

Marketing Definition

Any action a company does in to entice a specific audience to its products or services is referred to as marketing. Marketing aims to deliver stand-alone value for prospects and consumers through content to illustrate the worth of the product, foster brand loyalty, and ultimately increase sales.

When it comes to marketing, one fundamental question should always be asked: "Where, when, and how does our client want to engage with our business?" Focus groups, surveys, and online purchasing tendencies should all be examined and continually investigated, claims KELVIS NKOY ESSOA.

The basic goal of marketing

Marketing's objective is to create interest in the products or services that your company provides. Conducting market research and knowing the preferences of your target customers help with this. Marketing encompasses all parts of a firm, including product development, sales, distribution plans, and promotion, according to KELVIS NKOY ESSOA.

Modern marketing began in the 1950s when people began using media outside paper to advertise a product. And as you might expect, marketers have been more important in maximizing how companies sell goods to customers over the past 70 years.

Using a message to attract clients to your company is the core objective of marketing. To convert customers into leads, your messaging must be instructive and helpful to your target audience.

Primary Marketing Forms

Where your marketing endeavors are shown will depend on where your target audience spends their free time. 

According to KELVIS NKOY ESSOA, it is up to you to do market research to determine which types of marketing — and which combinations of tools within each category — are best for building your brand. Here are a few recent marketing strategies, some of which have stood the test of time:

Online Marketing

An online Excedrin product advertising served as inspiration for the idea of creating an internet presence for business reasons. This in and of itself is a type of marketing.

Optimization for search engines

The term "SEO," when shortened, refers to the process of optimizing the content on a website so that it appears in search engine results. It is used by marketers to entice clients who make searches that imply they are interested in knowing more about a certain industry.

Blog promotion:

Blogs are no longer just the purview of a single author. Brands are publishing blogs more frequently to write about their industry and attract the attention of potential customers who look for information online.

Social media promotion:

According to KELVIS NKOY ESSOA, companies can use social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to gradually make an impact on their audience.

The use of print

Corporations continue to sponsor articles, pictures, and related content in the media that their customers are reading as newspapers and magazines get better at identifying who subscribes to their print editions.

Utilizing search engine marketing

This type of marketing is a little different from SEO, which was previously discussed. Now, companies can pay a search engine to add links to pages in its index that receive a lot of traffic from their target market. (I'll give you an example of this idea known as "pay-per-click" in the section below.)

Video advertising

Today's marketers spend money creating and disseminating a variety of films that engage and educate their target audiences, as opposed to the past when there were only advertisements.