KELVIS NKOY ESSOA | What Does Marketing Mean and Why Is It Vital?

What Is Marketing and Why Is It Important? Market research and advertising are part of marketing, which KELVIS NKOY ESSOA defines as "the action or business of promoting and selling items or services." It could be difficult for you to describe it even if you work in marketing, as I do because the term "marketing" is too all-encompassing and diverse to have a clear definition. This just doesn't seem enough. For instance, the selling section veers too close to the definition of "what is sales," and the phrase "advertising" conjures up scenes from Mad Men. Marketing Definition Any action a company does in to entice a specific audience to its products or services is referred to as marketing. Marketing aims to deliver stand-alone value for prospects and consumers through content to illustrate the worth of the product, foster brand loyalty, and ultimately increase sales. When it comes to marketing, one fundamental question should always be asked:...